Privacy Policy

Ben Monteith, trading as Akela Advisory | Last updated: July 2026

Who we are

Akela Advisory is a strategy and reputation advisory firm. Our website is located at www.akelaadvisory.co.uk.

For the purposes of UK data protection law, Ben Monteith is the data controller. If you have any questions about this policy or how we handle your personal data, you can contact us at:

Email: ben@akelaadvisory.co.uk Phone: +44 (0)7341 131 536

What information we collect and why

Information you give us directly

If you contact us by email or phone, we will collect your name, email address, phone number, and any other information you choose to share. We use this information solely to respond to your enquiry and, where relevant, to progress a potential or existing client relationship.

We do not use contact details submitted via enquiry for marketing purposes without your explicit consent.

Information collected automatically

When you visit this website, certain information is collected automatically by Squarespace, our website hosting and analytics provider. This includes:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Your IP address

  • Details about your use of this website, including clicks, internal links, pages visited, scrolling, searches, and timestamps

We use this information to understand how visitors use our site and to improve its performance. We do not use this data to identify individual visitors.

Cookies

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

These necessary and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.

These analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.

Legal basis for processing your data

Under UK GDPR, we process your personal data on the following legal bases:

  • Legitimate interests — for website analytics, to understand how our site is used and improve it

  • Contract — where processing is necessary to take steps at your request prior to entering into a contract, or to fulfil an existing engagement

  • Consent — where you have explicitly agreed, for example by accepting analytics cookies

How we share your data

We do not sell your personal data. We do not share your personal data with third parties for marketing purposes.

We share limited data with the following service providers who process it on our behalf:

  • Squarespace Inc — website hosting and analytics. Squarespace is certified under the EU-US Data Privacy Framework and processes data in accordance with UK GDPR requirements.

We will disclose personal data if required to do so by law or in response to a valid request from a public authority.

How long we keep your data

We retain enquiry and contact data for as long as is necessary to manage your enquiry or client relationship, and for up to six years thereafter in accordance with standard UK business record-keeping requirements.

Website analytics data is retained in accordance with Squarespace's data retention policies.

Your rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete data

  • Erase your data in certain circumstances

  • Restrict how we process your data

  • Object to processing based on legitimate interests

  • Data portability — to receive your data in a structured, machine-readable format

To exercise any of these rights, contact us at ben@akelaadvisory.co.uk. We will respond within one calendar month.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Third-party links

This website contains links to third-party websites, including LinkedIn and Substack. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.

Changes to this policy

We may update this policy from time to time. The date at the top of this page indicates when it was last revised. We encourage you to review it periodically.